$149 Bookkeeping Audit, QB Clean/Catch up or need Advice? - No judgment. Just practical help.
Hi, I’m Laura Poincot — the founder of The HQ, and someone who’s spent over two decades working directly with small business owners, operators, and entrepreneurs across the country. Read more...
I began my professional career at 19 while also studying Accounting at the University of Central Florida in Orlando, FL. I started in an entry level accounting position with a Florida-based food distribution and meat packaging company. Within two years, I was leading financial operations and reporting for the Orlando facility as well as advising at two South Florida facilities. That corporate owned, fast-paced, high-responsibility environment taught me not just about numbers — but about systems, controls, logistics, team dynamics, and what it really takes to keep a business running day to day.
After 7 years I moved on and was fortunate to spend the rest of my career working for — and learning from a group of local entrepreneurs who had their hands in a little bit of everything. The best ones didn’t just teach me — they trusted me. They let me take the reins on the parts of the business most people avoid: the back office, the paperwork, the systems, the strategy, and the structure.
Even though I am trained as Accountant my job has never just been about accounting. It’s been about solving real business problems. It’s been about seeing the bigger picture. And it’s been about being the person owners can actually count on. It is because of that trust, I’ve been able to wear every hat you can imagine. I’ve been the person who just figures it out — whether that meant handling payroll one week or building a compliance tracker the next.
Here’s just a snapshot of what I’ve done over the last two decades:
Full cycle accountant and operations support for businesses in Automotive, Aviation, Commercial Real Estate - Development, Leasing & Management, Food Service/Bar, Parking, Staffing. Professional Trades & Home services
Paralegal-level contract support: drafting operating agreements, non-competes, cease-and-desists, and lease terms
Managing compliance from the $25 business license renewal to federal entity registration and tax filings
Payroll, benefits, and HR setup — from choosing platforms to staying compliant with changing labor laws
Inventory control systems — understanding when you need them and how to set them up the right way
Securing financing, managing owners’ equity splits, and tracking real estate and asset activity
Building websites, social media strategies, email opt-ins, and keeping companies on the first page of Google
Graphic design, video editing, email campaigns, and content creation
Form builders, templates, and document workflows — organized and accessible
Creating entire operating systems that run lean, clean, and fast — without bloated tools or unnecessary costs
For over 25 years, I’ve worked side by side with many small business owners — some who became millionaires, some who started there, and some who never quite made it. Read More..
I’ve seen what success takes, and I’ve seen what quietly breaks a business down.
I wasn’t just watching. I was hands-on — doing the books, chasing paperwork, securing financing, cleaning up the chaos, and building systems that let owners breathe again.
I’ve learned what works. What doesn’t. What gets used. And what turns into digital clutter.
That’s why I created TheHQ.online — to share everything I’ve learned. What actually works. What I wish someone had told the struggling owners — and told me — sooner. Tools that are useful. Systems that get used. Habits that scale.
I’m not just offering services. I’m building a free, evolving resource library — a Data HQ that gives small business owners the edge only corporate-backed companies used to have.
Because you deserve the same power behind you.
Your business. Their playbook. Run it like the rich.
I love helping business owners simplify and systemize — and I’m always up for talking shop.
Got a question about bookkeeping, taxes, loans, or how to actually run the back office without going crazy?
Want help untangling your tech stack, improving your systems, or getting clarity on what’s really worth doing? I’ve got you.
✅ No cost. No obligation. Just ask.
Bookkeeping cleanup or setup
Tax strategy, compliance, or best practices
Business loans, financing, or how to prep for a lender
Back office workflows and best practices
Building SOPs, dashboards, hiring workflows, and more
Request a training video (e.g. “How do I do XYZ in QuickBooks?”
Suggest a template, checklist, or workflow you wish existed
Share what you’re working on — and where you're stuck — so I can help you move forward faster
You can also just send your question to support@thehq.online — I read every message myself and respond personally.
🙋♀️ This is your space.
No cost. No pressure. Just a friendly expert who actually enjoys this stuff.